Masonic fonts and the designer’s dark materials

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The trailer for The Golden Compass turned up this week, the first part of Philip Pullman‘s His Dark Materials trilogy, and I can’t help but note that the film’s designers have chosen Jonathan Barnbrook’s Mason font for the titles and the rest of the typography. This isn’t so surprising given that Mason has been used on the covers of several editions of the books already but I wonder if this flush of even greater popularity will spell (as it were) the end of a stylish typeface.

hdm.jpgMason (originally named Manson) was one of Barnbrook’s earliest published type designs, appearing in 1992 via the Emigré foundry, and over the past fifteen years has been widely imitated and become the default font for fantasy works, especially book jackets. The attraction for the genre is obvious in the way the design uses elegant and traditional serif letterforms that have been amended slightly to give them a distinctive quasi-ecclesiastical flavour, with flourishes derived from Greek, Renaissance and Biblical letters. The Gothic arch of the letter A has also helped make the font a popular choice for New Age or occult books. Mason was designed as a set of serif and sans serif variations but it’s Mason Serif Regular which is used the most. (The cover for The Science of His Dark Materials shown here is using both the sans serif variation and Mason Regular Alternate.)

Distinctive fonts take a while to get around and I don’t recall seeing Mason until at least 1994. From 1995 to 2000 it began to appear everywhere, even in newspaper ads for a while, before finding a permanent place in the book world. The trouble with this kind of ubiquity is that the novelty the design once possessed quickly vanishes and it begins to runs the risk of becoming a design cliché. Many typefaces go this way, especially in the publishing world where the choice of typeface is often dictated by genre expectations. So Orbit-B and its variants used to signify “science fiction” or “the future” in the 1970s, Caslon Antique and Rubens have become associated with horror while FF Confidential has been over-used for crime novels.

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The Adventures of Little Lou

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People ask me now and then what I prefer working on the most, and the answer is always the same—book design. The Adventures of Little Lou, a short novel by Lucy Swan for Savoy Books turned up today from the printers and it’s a good example of why I find this kind of work so enjoyable. For a start, the printers, Anthony Rowe Ltd, always do an excellent job. One of the things which makes CD design aggravating at times is the lack of care from pressing plants when it comes to print quality. But most of all there’s the pleasure of being able to make a book a beautiful object in its own right.

For this title we used gold blocking on the pages again and endpapers patterned with a red marbling design. The gold and red complements the dust jacket, and the scarlet swirls correspond to a number of motifs in the book, from the delirium of the characters’ drug states to the quantities of blood spilled as the story progresses. Lucy’s book riffs on David Britton’s Lord Horror and Meng and Ecker characters in much the same way that some of the New Worlds‘ writers of the late Sixties riffed on Michael Moorcock‘s Jerry Cornelius character, taking prior creations as a starting point for something new. This won’t appeal to a general readership; it’s vicious, offensive, scatalogical, wonderfully imaginative, downright nasty in places, and frequently very funny. But that’s okay, it’s a Savoy book, not another clunker from Jonathan Cape.

New things for June II

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Work on two very different CDs was completed this month, a pair of releases so different they’re almost polar opposites. Chaoticum describe their music as “art for your ears” and the label for this album is HORUS CyclicDaemon, producers of the Aleister Crowley anthology I designed in 2005. The package is a digipak and will include a poster which features one of my Great Old Ones portraits.

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Eskiboy is UK Grime artist Wiley who’s proved himself notable enough to be featured on the cover of last month’s Wire magazine. This compilation was a commission from Baked Goods in Manchester. I was trying to avoid the obvious tunnel image at first but the label was keen to see something along those lines so this is the result of the usual to-ing and fro-ing which design work often entails.

Meanwhile the CD I designed earlier this year for Turisas is now in the shops and the band is interviewed in this month’s Metal Hammer. I’ll be putting the full artwork for all these releases onto the site over the next week or so.

Friendly Fire: Jonathan Barnbrook

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The Barnbrook Bible, out in September.

Jonathan Barnbrook at the Design Museum, 19 June–10 October 2007.

Jonathan Barnbrook has emerged in the past two decades as one of the UK’s most consistently innovative graphic designers. Pioneering graphic design with a social conscience, Barnbrook makes powerful statements about corporate culture, consumerism, war and international politics. Through his work in both commercial and non-commercial spheres he combines wit, political savvy and bitter irony in equal measures.

Friendly Fire traces Barnbrook’s career from early experiments in pure typography and pioneering motion graphics in the early 1990s, to recent work, including his latest projects with collaborators such as the anti-corporate collective Adbusters. Drawn from the designer’s own archive, the work represented will span the wide range of disciplines in which the Barnbrook studio work, including one of their most pioneering areas—typeface design.

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Jonathan Barnbrook interviewed