Expositiana

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Poster design by Eiko Ishioka.

After writing about Expo 2000 I went looking for films of some of the other world expositions. In previous posts I’d managed to exhaust the Paris Exposition Universelle of 1900 as a subject but never really followed up on my intention to explore the 20th-century events. The 1900 exposition was the first for which a quantity of film footage exists; it was also the one where motion pictures were presented as a new invention among others, like electric light, that would dominate the coming century. The ephemerality of these big events is part of their fascination, and a reason to look for films that document them. Expositions are like temporary theme parks, where the emphasis, since 1939 at least, has tended towards the way things might look in the future. Architects and designers aren’t exactly given free reign at an exposition but they’re also not having to tailor their designs to the requirements of urban planning committees. The events provide a concentrated dose of futurity for a short time in a small geographical space. It ought to be noted that “world exposition” has a specific meaning (see this list), referring to large, general events which run for six months or more. Smaller expositions devoted to single subjects also exist, although “small” here is relative, these can still be sizeable affairs.

Most of the footage that follows is from American expositions. Americans seem to prefer the term “World’s Fair”, although not exclusively—there was a Brussels World’s Fair—and not consistently: the Seattle event in 1962 was the Century 21 Exposition. There’s a lot more footage out there, of course, but I was looking for official films and documentaries rather than home movies.


The New York World’s Fair, 1939

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The Middleton Family at the New York World’s Fair

This drama illustrates the contribution of free enterprise, technology, and Westinghouse products to the American way of life. The Middleton Family at the New York World’s Fair pits an anti-capitalist bohemian artist boyfriend against an all-American electrical engineer who believes in improving society by working through corporations. The Middletons experience Westinghouse’s technological marvels at the Fair and win back their daughter from her leftist boyfriend.

Memorable moments: the dishwashing contest between Mrs. Modern and Mrs. Drudge; Electro, the smoking robot; and the Westinghouse time capsule.

Too much drama in this one, and not enough expo, but the 1939 world’s fair is where the preoccupation with the future begins. The Middletons were a promotional device, also seen in newspaper and magazine ads. This is the world’s fair that gave us the word “Futurama”. A shame, then, that Electro, the cigarette-smoking robot, doesn’t tell the All-American Family to bite his shiny metal ass.

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To New Horizons
The Hugh Ferriss view of the future (sponsored by General Motors), all skyscrapers and superhighways. Pedestrians? What are they?


The Brussels World’s Fair, 1958

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L’Expo 58, il y a un an
A retrospective view of the Brussels event in murky monochrome. The Czech film below is better value although the second half is mostly concerned with the Czech pavilion.

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Ceskoslovensky pavilon – Expo 58


The Century 21 Exposition, 1962

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• Century 21 Calling
A trip to the Seattle exposition in which our guides are a hyperactive teen couple who look like the squares from Hairspray after they’ve been dosed with bop pills. For a generation of Brits “Century 21” will always mean Gerry Anderson’s Space-Age imagination.

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Crank book covers

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Cover art by Tony Roberts, 1974. A book I received as a present for Christmas, 1974. Also the first place I encountered the words “Popol Vuh”, before discovering the music of Florian Fricke and co. a few years later.

Yes, “crank” is a pejorative word but it’s used with some degree of affection, as in “harmless crank”. It’s also a convenient umbrella term for the books referred to in the weekend post which embrace diverse subjects, from lost continents and “Earth energy” to ancient astronauts and flying saucers.

The prime crank decade was the 1970s, a period when publishers were falling over themselves to cash-in on the massive popularity of Erich von Däniken’s dubious investigations, while also catering to the by-products of the hippy era and the occult revival. Books by Charles Fort, Immanuel Velikovsky and James Churchward (the Mu series) all received reprints, with some appearing in paperback for the first time. The British editions of these books were published by imprints like Corgi, Panther and Sphere who were also publishing large quantities of science fiction, a situation that led to many crank titles being packaged as though they were fiction or fantasy. Sphere was in the vanguard, presenting a wide range of books with the same cover designs, cover artists and Novel Gothic typeface as their SF titles. A cynical move, no doubt, but it also makes the crank books seem more like fiction than their authors might have intended.

This post presents a selection of crank titles with cover art by SF artists but there are many more examples out there. (Watch the skies!) I’ve limited the selection to British publishers but the same syndrome was evident in American publishing, as documented at Absolute Elsewhere. And I’ve included a couple of books by sceptics John Sladek and Dr. Christopher Evans. These were intended to dismantle the claims of L. Ron Hubbard, Erich von Däniken and co. but were still packaged in paperback to resemble the books they were attacking. The major demolition of Von Däniken is Ronald Story’s The Space Gods Revealed but covers for that one have always been relatively restrained.

Missing from this list are three paintings by SF artist Peter Jones for books by Dr. Celia Green. The art may be seen in Jones’s Solar Wind collection but I couldn’t find any of the printed covers, which suggests they had a limited run if they were printed at all. These are odd for being typical fantasy imagery attached to serious studies of lucid dreaming and out-of-body experiences. Dr. Green is a philosopher and science researcher (she coined the term “out-of-body experience”) so she doesn’t belong on a crank list in any case. Also absent is the most popular British cover illustrator of the decade, Chris Foss, who would have been too busy working through his fiction commissions and creating designs for feature films.

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Cover art by Tony Roberts (?), 1974.

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Cover art by Bruce Pennington, 1974.

Evans was a computer scientist, an occasional contributor to New Worlds magazine, and also the model for the deranged Vaughan in JG Ballard’s Crash. Cults of Unreason investigates crank sects such as the flying-saucer worshippers of the Aetherius Society (hence the cover art), and the Scientologists who caused a stir in Britain in the 1960s when L. Ron Hubbard set up an outpost at East Grinstead.

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Cover art by Colin Hay, 1974.

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Cover art by Angus McKie, 1979.

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Weekend links 83

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In Memory by Caitlin Hackett who describes her astonishing drawings as “contemporary mythology”.

• David Lynch’s solo album, Crazy Clown Time has just been released so The Guardian last Friday let the artist/director/musician edit their G2 supplement. Xan Brooks tried to get Lynch to open up about his inspirations while elsewhere Lynch had a chat with ZZ Top’s Billy Gibbons. Of more interest to me was news that some of the deleted sequences from Blue Velvet have been discovered. I’ve known about these for years from a feature in Video Watchdog magazine but never thought we might get to see them. Related: a mixtape by David Lynch & musical collaborator/engineer ‘Big’ Dean Hurley.

• “Book jackets these days, for reasons I won’t unpack, seem to revel, overtly, in wit, conceptual deviousness, unusual clever or droll juxtapositions – we, as a professional community, seem to have elevated the visual bon mot above all other virtues.” Peter Mendelsund in a great post about certain problems in book design, starting with the very problematic question of what to do with Nabokov’s Lolita. Related: Covering Lolita, a gallery of covers through the ages which run the gamut of bad decisions.

• “For his sins Pinocchio is not only hanged but robbed, kidnapped, stabbed, whipped, starved, jailed, punched in the head, and has his legs burned off.” Nathaniel Rich goes back to Carlo Collodi’s original Pinocchio. Disney it ain’t.

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Some of Berthold Wolpe’s Faber cover designs are now available as prints from wire-frame whose Pelham/Ballard prints were mentioned here recently. Related (and worth another visit): Faber 20th century classics at Flickr.

Technical Vocabularies – Games for May, a small collection of poems by Alan Moore & Steve Moore, is now online with authorial permission. Alan’s Beardsley pastiche on the cover is a bonus.

• Cabaret Voltaire’s Richard H. Kirk says the group’s Virgin albums will be reissued next year by Mute. A new edition of The Crackdown? Yes, please.

• “Homo Riot can only think of six or seven street artists in the world who regularly feature gay themes in their work, and he knows all of them.”

Rub Out The Words: Letters from William Burroughs and Philip K. Dick on the language virus theory of William Burroughs.

L’exilé de Capri: the connections between Jacques d’Adelswärd-Fersen and Roger Peyrefitte explored at Strange Flowers.

• Flying cars and monorails: Soviet Russia in the 1960s also had a Gerry Anderson view of the future.

Are You An Anarchist? The Answer May Surprise You.

Baby’s On Fire (1973) by Brian Eno | Baby’s On Fire (live, 1974) by Eno & The Winkies | Baby’s On Fire (live, 1976) by 801 | Baby’s On Fire (1998) by The Venus In Furs.

Memories of the Space Age

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I was a Space Age boy. John Glenn became the first American to orbit the Earth in Project Mercury’s Friendship 7 a month before I was born, and growing up in the 1960s it was impossible to be unaware of the NASA missions. The first encyclopedia I was given in 1967 had a whole chapter about the Mercury and Gemini projects which ran from the late 1950s through to 1966. A subsequent section showed an artist’s impression of how it might look when we were exploring the Moon and the planets. By the time the photo above was taken, in 1968 or ’69, I was obsessed with the Apollo missions and had the names of the astronauts memorised the way others memorised the names of football players. (Everyone knows Neil Armstrong and Buzz Aldrin landed on the Moon; I’ve never forgotten that Michael Collins was the third member of the team, waiting for them in the Command Module.) For a while there was an American boy at school of whom I was deeply jealous; his father was in the USAF and his family had actually been present during the launch of Apollo 8!

Space was everywhere, it became a dominant theme, at least while the Apollo missions lasted. Pop culture of the 1950s had its share of rockets ships and flying saucers but was predominantly filled with Westerns and other Earth-bound adventures. You can see a watershed moment occurring when the hugely popular Gerry Anderson puppet shows went from the cowboy adventure of Four Feather Falls in 1960 to the science fiction of Supercar and, immediately after that, the full-on space adventure of Fireball XL5 in 1961 and ’62. Cowboys couldn’t compete with astronauts; Supercar and subsequent Anderson shows were regularly repeated, Four Feather Falls wasn’t. As well as being enthused by the Anderson shows I enjoyed something called Space Patrol, another science fiction puppet series which few now seem to remember.

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A page from a 1977 catalogue for Airfix model kits. I had the lunar module and the Saturn V. I don’t recall ever being interested in the Russian craft.

I wasn’t watching TV when Neil Armstrong first set foot on the Moon—it was 3.39 am here, I was fast asleep—but that didn’t matter, it was the event rather than the moment which counted. And there were five more landings following Apollo 11, each repeating those first moments and all accepted with the same spirit of innocent enthusiasm. What none of us kids realised at the time was that these events weren’t universally seen as a positive thing. Timothy Leary and Robert Anton Wilson later declared that going into space was the next step in human evolution but you wouldn’t know it looking through the underground press of the period. Appraisal of the NASA missions was filtered through the prisms of the Cold War and the cultural wars of the 1960s, with the entire Apollo enterprise being seen as a spin-off of the US military—the astronauts were all airforce pilots, after all—encouraged by a despised President Nixon and used as a means of embarrassing the Soviet Union. (This latter point tends to forget that the Russians were playing tit-for-tat, and had earlier embarrassed the US with Sputnik and Yuri Gagarin.) No one wanted to support men with crew-cuts who prayed in space and enjoyed country & western music. And few were prepared to concede that a President stoking the Vietnam War might have inadvertently done something worthwhile by continuing Kennedy’s space programme.

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The cover of International Times for July 18, 1969, the Moon mission seen as an exploding Coke bottle which shatters the sky. An editorial within complains about the hoisting of an American flag on the Earth’s satellite.

There was a similar hostility in the attitudes of some of the younger breed of sf writers of the time who saw the Moon missions being praised and supported by the old guard of sf and, like the counterculture freaks, were disappointed by the conservative character of the astronauts. I only know this retrospectively, of course, but the complaints have always seemed rather purposeless; those men were test pilots, what else were people expecting? Equally dismaying was the amount of times throughout the 70s and 80s you’d hear black musicians only referring to the space missions in terms of a waste of money. What happened, I’d want to know, to Sun Ra’s “Space is the place”, to the elegant science fiction of Samuel R Delany, and to Parliament’s Mothership Connection? (For a more positive attitude we now have Afrofuturism.)

My own disappointment came in 1972 when it became evident that the whole show was over. As Tom Wolfe notes, after the Moon landing there was nowhere left to go. I developed a taste for written science fiction which lasted for several years but I’ve wondered sometimes whether that sense of an interplanetary future being brought to a dead stop isn’t the reason why I’ve since regarded all visions of the future as suspect. Everything in the 1960s told us that by 2009 we’d have bases on the moon and probably Mars; some of us might be living in Gerard K O’Neill‘s space colonies. When that future, which for a while seemed not only likely but inevitable, can be so easily short-circuited, why should we believe any others presented to us?

Related links:
NASA’s pages for the Apollo missions
Wired: The Moon Landings: Fact, Not Fiction
Wired: The Science of Apollo 11
Geeta Dayal on Apollo: Atmospheres and Soundtracks
by Brian Eno with Daniel Lanois and Roger Eno

Pink Floyd’s Moon-Landing Jam Session
Armstrong and Aldrin’s “lost Lunar City”
Julius Grimm’s map of the Moon from 1888

Previously on { feuilleton }
Apollo liftoff
Earthrise
East of Paracelsus