The art of John Alcorn, 1935–1992

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Ad art for Seventeen magazine, August 1970.

Another member of the Groovy Set, John Alcorn was a very prolific illustrator and designer whose career included a period at Milton Glaser and Seymour Chwast’s Push Pin Studios. Alcorn’s art predates the groovy look, and also extends beyond it, but since I have a taste for this quasi-psychedelic style all the examples here are from the late 1960s/early 1970s. An overview of Alcorn’s career may be found in John Alcorn: Evolution by Design, a book edited by Stephen Alcorn and Marta Sironi which was featured at 50 Watts. And since I keep referring back to it, I’ve added some updates to the original groovy post.

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The Astrology Album, 1967.

From an astrological album to astrological covers for Sydney Omarr’s books, 12 of which were published by Signet in 1969.

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Moravagine book covers

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First publication, Grasset, 1926.

I should have liked to open all cages, all zoos, all prisons, all lunatic asylums, see the great wild ones liberated and study the development of an unheard-of kind of human life…

Recent reading was Moravagine (1926) by Blaise Cendrars, a novel that resists easy summary. It’s a Modernist work to some extent although the prose (a good translation from the French by Alan Brown) is never unorthodox in style; it’s also scabrous, amoral, misogynist and deeply misanthropic. The narrative is a picaresque affair narrated by a young doctor who frees the mysterious Moravagine from an asylum where he’s been imprisoned for many years. “Moravagine” is an adopted name whose origin and meaning is never addressed, although a French reader would find a rather unavoidable pun on “death by vagina”. Moravagine himself is an otherwise unnamed member of the Hungarian royal family, a dwarfish intellectual psychopath with a bad leg who goes on the run with the doctor, first to pre-revolutionary Russia, then to the United States and South America.

Reviewers have compared the book to Beckett, Céline and Burroughs although it’s much lighter reading than the first two, and the prose is more coherent than Burroughs in cut-up mode. Since we’ve been hearing a lot about the First World War this year it’s tempting to read the book as a kind of Dadaist reaction to Cendrars’ own experiences in the war, even though the entirety of the conflict is dispensed with in two pages. Cendrars appears as a character in the later chapters; he lost an arm in the war so he has his narrator lose a leg while Moravagine loses his reason altogether. At the end of the book he’s found imprisoned in another asylum where he believes he’s an inhabitant of the planet Mars, and where he spends his last months writing a huge, apocalyptic account of how the world will be in the year 2013.

All this, of course, presents a challenge for a cover designer. I have two Penguin editions, both with very different covers, neither of them unsuitable. Curiosity impelled me to see how the book has been treated since 1926. There aren’t many editions but their difference shows the difficulty of trying to encapsulate the contents of this strange novel in a graphic form. The selection here has avoided text-only treatments in favours of those using some form of illustration.

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Le Livre de Poche, 1957.

In an early chapter Moravagine describes fleeing the imperial household by strapping himself to a horse. Without knowing this narrative detail the painting here seems bizarrely arbitrary.

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Editora Ulisseia, Portugal, 1966.

The horses again, with Moravagine strapped underneath one of them. I’d guess the illustrators of these two books didn’t read very far.

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First UK edition, Peter Owen, 1968.

Peter Owen commissioned the first English translation which is still in use today.

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