The Chronicle of the Cursed Sleeve

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A copy of the cover art that I attempted to colour-correct some years ago to compensate for the poor print reproduction.

This month I’m in Record Collector magazine talking in a sidebar feature about my work on the Hawkwind album The Chronicle of the Black Sword. The issue is Hawkwind-heavy, with a Nik Turner interview, a history of Flicknife Records (the label that released COTBS), and a retrospective feature on the Black Sword album which was released in December 1985. My words were slightly cut to fit the allotted space but I can run the full text here in which I describe my ambivalent feelings towards this particular cover.

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The Black Sword album for me has always been a combination of pleasure and disappointment. I was very pleased initially to hear that Hawkwind were writing a concept based on the Elric books, a series I’d enjoyed for many years. Cover discussions were a little more detailed than usual since this design was sketched out beforehand then approved by the Dave Brock and co. Prior to this I’d been creating something vague after equally vague requests; communication back then was all done via post and call box as I didn’t own a phone.

This was the first album where I was able to create an integrated front and back cover design. A friend had recently found me a copy of George Bain’s Celtic Art: Its Methods of Construction (1951), a study of the creation of Celtic knotwork, and I was keen to use this somehow. Rather than do a cover that looked like a fantasy paperback the idea was to use the knotwork style to create something that was suitably Hawkish whilst also fitting the Elric theme. The front cover has some nods back to earlier Hawkart in the winged sphere—which goes back to Barney Bubbles and his obsession with Ancient Egypt—and the eye-in-a-triangle, a symbol which first appeared on the cover of the Hawklog booklet in the In Search of Space album, and which I scattered throughout many of my Hawkwind designs.

All the lettering on the album was hand-drawn (not very well in places) using letterforms based on Bain’s examples from the books of Kells and Lindisfarne. I drew the track listing onto the artwork for the back cover, a decision that later proved to be a bad one when the band decided to change the running order of the songs, hence the large purple square that spoils the design. My lack of any direct contact with the record company made problems like this inevitable; I was trying to do graphic design at a distance without having any communication at all with the printers responsible for the sleeve. Before digital design, the creation of an album cover could be a complicated business involving photo-mechanical transfers, knockout areas, overlays, typesetters and more; if you weren’t in direct contact with the printer (or somebody who was) then you simply had to hope for the best.

This process of design-at-a-distance led to the disaster with the cover printing, the front of which has an unwarranted blue cast that dulled the impact of the sleeve and, for me, ruined the whole thing. You can see how the cover should have looked by comparing the background colours of front and back; the front was also printed in its true colours on the back page of the 1985 tour programme. It was this, and the messy appearance of the lettering on the back, that pushed me further towards ending my involvement with Hawkwind and doing something of my own over which I’d have complete control.

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The retrospective feature in the magazine includes a picture of the back cover of the tour programme (above) so those familiar with the album can see the difference in reproduction. The difference isn’t so noticeable on the copies posted here after I tried altering the tones of the cover. Over the years I’ve grown used to the blueness but the back cover remains blighted by its purple boxes.

Continue reading “The Chronicle of the Cursed Sleeve”

New things for July

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Motorway City by Hawkwind, Flicknife Records single (1983).

This month’s issue of Record Collector magazine has a feature about Hawkwind which featured my Motorway City sleeve among its illustrations. It was odd seeing this again, being a single it doesn’t turn up so often and it has the distinction of being one of the oldest of my works in print. Although the single was released in 1983, the drawing was done in 1980 (I was 18 at the time) and it ended up with Dave Brock somehow.

The A-side is taken from the Zones album, which sports one of my more successful cover illustrations for the band, and the song is a Ballardian eulogy to driving on motorways at night. Despite their reputation for being a bunch of spaced-out hippies, Hawkwind were frequently drawn to the harder side of things (Lemmy used to shout “Die! Die!” at their tripping audience and was proud of freaking people out), and this song isn’t even science fiction, despite my flat futuristic cityscape in the background. Before he finished with the band for good, singer Robert Calvert wrote two songs based on JG Ballard books, High Rise and the punk- and Crash-derived thrash piece Death Trap, both on the PXR5 album from 1979. Motorway City was written around the same time and it’s a shame it didn’t have Death Trap on the B-side instead of yet another version of Master of the Universe. My drawing was done as black on white but the record company smartly (for once) reversed out the design which I always felt made it look a lot better, as well as fitting more with the night-driving theme.

Also this month, I’m in the process of reworking the website a bit which means making more prints of artwork available. I’ve started with some of the Lovecraft pictures, which is always the most popular stuff but I’ll gradually be working through everything and setting up PayPal facilities for other items. Many pictures and designs can already be had as prints at CafePress but that system is best for t-shirts and other goods, it lacks the personal touch which people often want from a signed print.

Previously on { feuilleton }
Hawkwind: They’re still feeling mean
Barney Bubbles: artist and designer