“Die you brute!”


Since mention was made yesterday of the “Die you brute!” school of period illustration it seemed pertinent to post the picture that gave rise to the expression. This is another 19th-century ad from Victorian Advertisements (1968) by Leonard de Vries, the picture having appeared originally in The Illustrated Sporting and Dramatic News for November 1887. The Victorians may have been fond of their furs but they can’t be accused of downplaying the brutality behind the trade; in advertising terms this is like promoting a steak house with scenes from an abattoir. (And in that vein, see this Bovril ad from De Vries’ book.)


I produced my own variation on the theme in 2003 with this illustration for Michael Moorcock’s Samoan Giant Rat Bite Fever, his entry in the Thackery T. Lambshead Pocket Guide to Eccentric and Discredited Diseases . The Giant Rat is described as seven feet in length but I followed the usual form with these kinds of depictions and exaggerated the size.

Previously on { feuilleton }
Gilliam’s shaver and Bovril by electrocution

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