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• • • Being a journal by artist and designer John Coulthart, cataloguing interests, obsessions and passing enthusiasms.


 

The best font won

gotham.jpg

The beautifully elegant Gotham typeface by Hoefler & Frere-Jones was already becoming pretty ubiquitous even before the Obama brand designers chose it for all their campaign graphics. I’ve used it myself a couple of times recently, notably on the jacket for Keith Seward’s Horror Panegyric. Some typefaces have a flush of popularity then fade as they start to look dated but I can’t see this happening with Gotham. Hoefler & Frere-Jones have pulled off the very difficult task of creating a new sans serif that not only works as well as classics such as Futura and Gill Sans but is on the way to being a classic in its own right.

gotham2.jpg

Previously on { feuilleton }
New things for December

 


 

Posted in {books}, {design}, {politics}, {typography}, {work}.

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