{"id":3656,"date":"2008-11-05T05:00:59","date_gmt":"2008-11-05T05:00:59","guid":{"rendered":"http:\/\/www.johncoulthart.com\/feuilleton\/2008\/11\/05\/the-best-font-won\/"},"modified":"2012-02-02T04:35:05","modified_gmt":"2012-02-02T04:35:05","slug":"the-best-font-won","status":"publish","type":"post","link":"https:\/\/www.johncoulthart.com\/feuilleton\/2008\/11\/05\/the-best-font-won\/","title":{"rendered":"The best font won"},"content":{"rendered":"

\"gotham.jpg\"<\/a><\/p>\n

The beautifully elegant Gotham<\/a> typeface by Hoefler & Frere-Jones was already becoming pretty ubiquitous even before the Obama brand designers chose it for all their campaign graphics. I’ve used it myself a couple of times recently, notably on the jacket for Keith Seward’s Horror Panegyric<\/a><\/em>. Some typefaces have a flush of popularity then fade as they start to look dated but I can’t see this happening with Gotham. Hoefler & Frere-Jones have pulled off the very difficult task of creating a new sans serif that not only works as well as classics such as Futura<\/a> and Gill Sans<\/a> but is on the way to being a classic in its own right.<\/p>\n

\"gotham2.jpg\"<\/a><\/p>\n

Previously on { feuilleton }
\n\u2022 New things for December<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The beautifully elegant Gotham typeface by Hoefler & Frere-Jones was already becoming pretty ubiquitous even before the Obama brand designers chose it for all their campaign graphics. I’ve used it myself a couple of times recently, notably on the jacket for Keith Seward’s Horror Panegyric. Some typefaces have a flush of popularity then fade as … Continue reading “The best font won”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[42,4,14,10,23],"tags":[239,105],"class_list":["post-3656","post","type-post","status-publish","format-standard","hentry","category-books","category-design","category-politics","category-typography","category-work","tag-gotham","tag-obama"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pq7rV-WY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/3656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/comments?post=3656"}],"version-history":[{"count":0,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/3656\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/media?parent=3656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/categories?post=3656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/tags?post=3656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}