{"id":28785,"date":"2025-10-13T16:30:58","date_gmt":"2025-10-13T15:30:58","guid":{"rendered":"https:\/\/www.johncoulthart.com\/feuilleton\/?p=28785"},"modified":"2025-10-13T12:45:43","modified_gmt":"2025-10-13T11:45:43","slug":"ambagious-tactics","status":"publish","type":"post","link":"https:\/\/www.johncoulthart.com\/feuilleton\/2025\/10\/13\/ambagious-tactics\/","title":{"rendered":"Ambagious Tactics"},"content":{"rendered":"

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Ambagious Tactics is a box containing 120 small white cards, most of which show a short aphorism, suggestion or piece of advice for the creatively-minded. A few cards at the end of the box feature line drawings instead of words; there are also three blank cards for the user’s own contributions. Anyone familiar with \u00a0Brian Eno and Peter Schmidt’s Oblique Strategies<\/a> will recognise the form: “over one hundred worthwhile dilemmas” which artists, writers (and anyone else) can use as a prompt to jolt a creative endeavour away from familiar ruts or to provide a solution to an impasse or problem.<\/p>\n

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The first deck of Oblique Strategies was published in an edition of 500 copies 50 years ago which makes Ambagious Tactics an anniversary celebration as well as “An Oblique Tribute Act\u2014A choir of over 100 versatile enigmas”. The main difference between the Strategies and the tributes is that the Strategies were mostly the work of Eno and Schmidt, although I think Eno says somewhere that the pair asked friends and colleagues for contributions. For the tributes Alistair Fruish has collected a single suggestion from many different people, myself included:<\/p>\n

Some of these creatives are connected to Eno and Schmidt, and some are folk who regularly used Oblique Strategies, others are members of Arts Labs around the country, and some people were asked for the hell of it.<\/p><\/blockquote>\n

I’m very familiar with Oblique Strategies, mostly via their recent manifestations as online editions or freeware applications. The only physical deck I’ve seen is Alan Moore’s heavily-used first edition, and Alan happens to be one of the contributors to this deck.<\/p>\n

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My own contribution may seem a little glib or obvious at first: when you’re creating something you’re invariably on the lookout for things you don’t<\/em> like. The question is intended to have a wider reach than this, and refers to something Jon Hassell used to talk about with regard to his own creations: the question of what you really like in a fundamental sense, and how this can be distilled into your own creative activities. Asking yourself what you really like helps you avoid falling into the slipstream of prevailing trends (unless that’s what you really like…), or doing something solely to fulfil other people’s expectations. Hassell couldn’t be involved with the project so this was my attempt to bring some of his own thinking to the tribute act. My original idea\u2014”Do the washing up”\u2014was one I had to reject after I confirmed that it’s one of the suggestions you’ll find in Oblique Strategies. (It’s one I recommend all the same. Try it.)<\/p>\n

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Ambagious Tactics has been published by the Northampton ArtsLab and Alan Moore’s Mad Love imprint. I don’t know how much you might have to pay if you want a set of the cards but there’s an email address on this page<\/a> for those requiring further details.<\/p>\n

Before I started writing this post I thought I’d see what random suggestion the Oblique Strategies application on my phone might have to offer. The advice is suitably oblique and rather fitting as well:<\/p>\n

Revaluation (a warm feeling)<\/p><\/blockquote>\n

Previously on { feuilleton }
\n\u2022 Jon Hassell, 1937\u20132021<\/a>
\n\u2022 Imaginary Landscapes: A film on Brian Eno<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ambagious Tactics is a box containing 120 small white cards, most of which show a short aphorism, suggestion or piece of advice for the creatively-minded. A few cards at the end of the box feature line drawings instead of words; there are also three blank cards for the user’s own contributions. Anyone familiar with \u00a0Brian … Continue reading “Ambagious Tactics”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"New blog post: Ambagious Tactics","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,4,23],"tags":[103,14243,145,212,14242,14241],"class_list":["post-28785","post","type-post","status-publish","format-standard","hentry","category-art","category-design","category-work","tag-alan-moore","tag-alistair-fruish","tag-brian-eno","tag-jon-hassell","tag-oblique-strategies","tag-peter-schmidt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pq7rV-7uh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/28785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/comments?post=28785"}],"version-history":[{"count":0,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/28785\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/media?parent=28785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/categories?post=28785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/tags?post=28785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}