{"id":16607,"date":"2015-04-06T01:01:59","date_gmt":"2015-04-06T00:01:59","guid":{"rendered":"http:\/\/www.johncoulthart.com\/feuilleton\/?p=16607"},"modified":"2015-04-06T01:01:59","modified_gmt":"2015-04-06T00:01:59","slug":"coca-fiends","status":"publish","type":"post","link":"https:\/\/www.johncoulthart.com\/feuilleton\/2015\/04\/06\/coca-fiends\/","title":{"rendered":"Coca fiends"},"content":{"rendered":"

\"coca1.jpg\"<\/a><\/p>\n

The latest post at Strange Flowers<\/a> details some of the celebrity endorsements for Vin Mariani, the 19th-century tonic that famously blended wine with an extract of cocaine. Those antique ads reminded me that others may be found in the Leonard de Vries collections of old newspaper ads which is where these examples originate. The Victorians invented mass advertising, and were quick to realise the potential of the celebrity endorsement. What’s surprising today is seeing a product like Vin Mariani promoted by Popes and crowned heads alongside writers such as \u00c9mile Zola and Octave Mirbeau, neither of whom had glowing reputations among moral guardians of the time.<\/p>\n

\"coca4.jpg\"<\/a><\/p>\n

<\/p>\n

\"coca3.jpg\"<\/a><\/p>\n

Vin Mariani had many competitors. One of the American brands was Pemberton’s French Wine Coca which later became a non-alcoholic drink called Coca-Cola. The advert below is for another coca-derived product whose contemporary equivalents may be found in Body Shops today.<\/p>\n

\"coca2.jpg\"<\/a><\/p>\n

Previously on { feuilleton }
\n\u2022 Opium dens<\/a>
\n\u2022 Opium fiends<\/a>
\n\u2022 La Morphine by Victorien du Saussay<\/a>
\n\u2022 Haschisch Hallucinations by HE Gowers<\/a>
\n\u2022 The Dark Ledger<\/a>
\n\u2022 Demon rum leads to heroin<\/a>
\n\u2022 German opium smokers, 1900<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The latest post at Strange Flowers details some of the celebrity endorsements for Vin Mariani, the 19th-century tonic that famously blended wine with an extract of cocaine. Those antique ads reminded me that others may be found in the Leonard de Vries collections of old newspaper ads which is where these examples originate. The Victorians … Continue reading “Coca fiends”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[42,851],"tags":[6435,1947,4043,2419],"class_list":["post-16607","post","type-post","status-publish","format-standard","hentry","category-books","category-drugs","tag-emile-zola","tag-leonard-de-vries","tag-octave-mirbeau","tag-strange-flowers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pq7rV-4jR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/16607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/comments?post=16607"}],"version-history":[{"count":0,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/16607\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/media?parent=16607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/categories?post=16607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/tags?post=16607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}