{"id":11349,"date":"2012-05-04T01:49:25","date_gmt":"2012-05-04T00:49:25","guid":{"rendered":"http:\/\/www.johncoulthart.com\/feuilleton\/?p=11349"},"modified":"2012-05-05T04:47:58","modified_gmt":"2012-05-05T03:47:58","slug":"die-you-brute","status":"publish","type":"post","link":"https:\/\/www.johncoulthart.com\/feuilleton\/2012\/05\/04\/die-you-brute\/","title":{"rendered":"&#8220;Die you brute!&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/www.johncoulthart.com\/feuilleton\/wp-content\/uploads\/2012\/05\/furstore-big.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.johncoulthart.com\/feuilleton\/wp-content\/uploads\/2012\/05\/furstore.jpg\" alt=\"furstore.jpg\" \/><\/a><\/p>\n<p>Since mention was made yesterday of the &#8220;Die you brute!&#8221; school of period illustration it seemed pertinent to post the picture that gave rise to the expression. This is another 19th-century ad from <em>Victorian Advertisements<\/em> (1968) by Leonard de Vries, the picture having appeared originally in <em>The Illustrated Sporting and Dramatic News<\/em> for November 1887. The Victorians may have been fond of their furs but they can&#8217;t be accused of downplaying the brutality behind the trade; in advertising terms this is like promoting a steak house with scenes from an abattoir. (And in that vein, <a href=\"https:\/\/www.johncoulthart.com\/feuilleton\/wp-content\/uploads\/2010\/11\/bovril-big.jpg\" target=\"_blank\">see this Bovril ad<\/a> from De Vries&#8217; book.)<\/p>\n<p><a href=\"https:\/\/www.johncoulthart.com\/feuilleton\/wp-content\/uploads\/2012\/05\/ratbite-big.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.johncoulthart.com\/feuilleton\/wp-content\/uploads\/2012\/05\/ratbite.jpg\" alt=\"ratbite.jpg\" \/><\/a><\/p>\n<p>I produced my own variation on the theme in 2003 with this illustration for Michael Moorcock&#8217;s <em>Samoan Giant Rat Bite Fever<\/em>, his entry in the <a href=\"http:\/\/www.johncoulthart.com\/bibliopoesy\/lambshead.html\" target=\"_blank\"><em>Thackery T. Lambshead Pocket Guide<\/em><em> to Eccentric and Discredited Diseases<\/em><\/a> . The Giant Rat is described as seven feet in length but I followed the usual form with these kinds of depictions and exaggerated the size.<\/p>\n<p>Previously on { feuilleton }<br \/>\n\u2022 <a href=\"https:\/\/www.johncoulthart.com\/feuilleton\/2010\/11\/10\/gilliams-shaver-and-bovril-by-electrocution\/\">Gilliam\u2019s shaver and Bovril by electrocution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since mention was made yesterday of the &#8220;Die you brute!&#8221; school of period illustration it seemed pertinent to post the picture that gave rise to the expression. This is another 19th-century ad from Victorian Advertisements (1968) by Leonard de Vries, the picture having appeared originally in The Illustrated Sporting and Dramatic News for November 1887. &hellip; <a href=\"https:\/\/www.johncoulthart.com\/feuilleton\/2012\/05\/04\/die-you-brute\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;&#8220;Die you brute!&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[42,48,43,23],"tags":[1947,65,4026],"class_list":["post-11349","post","type-post","status-publish","format-standard","hentry","category-books","category-illustrators","category-magazines","category-work","tag-leonard-de-vries","tag-michael-moorcock","tag-thackery-t-lambshead"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pq7rV-2X3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/11349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/comments?post=11349"}],"version-history":[{"count":0,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/posts\/11349\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/media?parent=11349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/categories?post=11349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johncoulthart.com\/feuilleton\/wp-json\/wp\/v2\/tags?post=11349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}