My third CD design for the Tectonic label is another piece of relative minimalism which once again features photos by Liz Eve. All the backgrounds on this occasion are microscope close-ups of vinyl records, very fitting for a double-CD collection of recent 12″ releases.
The Tectonic logo (which predates my involvement with the label) is based on the Technics logo and for this release I tidied the label logo slightly, a process which led to the discovery that the Technics design used a variant of the Clarendon typeface for its letter shapes (it’s not an exact match). This in turn led me to use Clarendon in various weights across the packaging, something which made a change from the usual sans serif or monospace font. The great Saul Bass frequently used Clarendon for his title sequences; if it’s good enough for Saul, it’s certainly good enough for me.
Tectonic main man Rob Ellis talked to Fact magazine about the new release earlier this week.