The clichés we have here aren’t the verbal variety but those which the OED defines as:
1. The French name for a stereotype block; a cast or ‘dab’; applied esp. to a metal stereotype of a wood-engraving used to print from. Originally, a cast obtained by letting a matrix fall face downward upon a surface of molten metal on the point of cooling, called in English type-foundries ‘dabbing’.
Clichés & Gravures is a two-volume collection (Volume 1 and Volume 2) of emblems, icons, small illustrations, initials, headings, frames and other print details published by the Deberny type foundry in 1912. Carol Belanger Grafton’s 3,800 Early Advertising Cuts is an edited selection of the same images which Dover Publications added to their Pictorial Archive series in 1991. I’ve been borrowing from Ms. Grafton’s book for many years, during which time I’ve wondered what might have been omitted from her selection. Once again the Internet Archive turns up the goods. The Dover reprint gives no indication that Deberny’s collection ran to two volumes and included colour printing in the second volume, plus a few pages of type designs; the Art Nouveau-styled design shown below is one that I can find immediate use for. If all of this somehow wasn’t enough, there are yet more clichés et gravures (and a lot more typefaces) in this type catalogue which Deberny published a few years later.